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2010RichmondConferenceAgendaIITFinancialManagementForControllersAndCFOs

 

Wednesday, June 23

7:00-8:00 a.m.

Conference Registration and
  Full Breakfast Buffet sponsored by

www.hp.com

a leader in ITFM software solutions for financial transparency

8:00-9:45 a.m.

Challenges of Building a Complete IT Financial Management Solution
Richard Hawes, Sr. Product Marketing Manager, and
George Kucera, Functional Architect
HP Software & Solutions

While manufacturing and other types of business operations have had comprehensive financial management solutions since the early 80's, IT organizations have struggled to gain the same type of insight into their unique cost structures. Only now are the tools maturing to a point where 'ERP for IT' is becoming a reality. This session will investigate the challenges and explore some of the type of tools and best practices that have recently evolved to a point where they can demonstrate real ROI. Attend this session if you're looking for ways to reduce IT costs, manage the costs that remain in your IT budget better, and justify IT services and programs in the language of the business.

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9:00-9:45 a.m.

Getting More from your Accounting & Finance Systems
Tom Sonde, Principal
SilverRoad Solutions

Many organizations fail to get the most out of their Accounting and Finance systems. While the system may work, it is clear there is significant room for improvement. Often many of the underlying problems are caused during the implementation. The result is a working but flawed software solution. Rather than address the underlying problem, vendors try to sell you upgrades, addition modules and add-on software. The reality is the software you already own and have installed has functionality that is not being used, is being misused, and/or is not appropriately married to your processes. This session describes how utilizing process improvement methodologies and reviewing your system from a process perspective, rather then system perspective, you will uncover a significant number opportunities for improvement in your existing systems.

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10:00-10:45 a.m.

CIO-Speak: C-level Headaches that IT Financial Managers Can Fix
N. Dean Meyer, President
NDMA, Inc.

IT Finance is central to some of the most pressing concerns of CIOs. When functioning properly, IT financial processes have a direct impact on IT-client relationships, strategic alignment, the CIO's dialog with the business, staff morale, innovation, and teamwork -- oh yes, and costs, of course. This session will review the top CIO issues that IT Finance can address, and discuss what you can do to solve these C-level headaches. It will prepare you for discussions with your CIO on your own budget and the investments you'd like to make; and it will position you for a "seat at the table" in IT senior leadership team discussions -- perhaps even as the leader of key IT transformation initiatives.

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11:00-11:45 a.m.

IT Financial Management – Shoes for the "CIO” Cobbler
Michel Feaster, Vice President of Products
Apptio

Information Technology (IT) has been so busy supporting other departments that it is the last function to have systems that drive decisions based on ROI and an understanding of the cost structure. Learn how IT Financial Management provides IT with its own "shoes” to reduce costs while improving value to the organization.

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12:00-12:50 p.m.

Buffet Lunch - Not available to family/guests


1:00-1:45 p.m.

State of the Mainframe
Bob Simko, Executive Director
International Technology Group

This session will look at the status and future of mainframe-based computing. The changing demographics of mainframe usage, recent trends in technology and vendor hardware and software pricing will be discussed. The future of legacy application environments, skills availability trends, and the potential role of mainframe systems running Linux for server consolidation will be examined. The session will conclude with projections and recommendations for mainframe users.

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2:00-2:45 p.m.

Improving IT Credibility in the Business (and Winning Over the CFO)
Patty Azzarello, CEO
Azzarello Group, Inc.

Turning ideas into leadership habits that drive real change is at the core of this session. Building on her own successful career in enterprise technology including roles as CEO, General Manager and Chief Marketing Officer, she helps CIO’s and senior executives increase the credibility of their organizations and deepen their impact on the business. Hear what business leaders say when IT is not in the room! The presentation identifies the basic challenges to IT's credibility, how to engage the rest of the business, and how to manage IT's reputation without getting in to the technology jargon. The speaker will tell you how to win over the CFO while elevating IT relevance with the CEO and Board of Directors. She’ll also share actionable ideas for winning over your business stakeholders, positioning your budget so you get to keep it, and building a positive perception of IT throughout the whole company.

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3:00-3:45 p.m.

Cost of Service Model Roadmap, or Why IT Resources Are Not Free and Infinite!
John Bergen, Director,
Program Management Office

In 2008, NIS (NSTAR Information Services) recognized the need to think differently about how the organization should be looking at delivering key IT services. At that time, internal customers were complaining about IT costing too much, there was no connection between IT delivery and cost, and there was no discussion on the "value” proposition that IT created. Key stakeholders thought that IT resources were free and infinite. Sound familiar?? To address these issues, NIS undertook a multi-year journey to develop a set of IT services and an associated costing model. This session will highlight the approach taken to develop the services and the methodology undertaken to develop and build the costing model. The model that will be presented covers both fixed and variable components of the IT budget, as well as how both direct and indirect costs were allocated to specific applications and business areas. This discussion will also cover how the model was used to improve communication and expectations with key stakeholders. Best of all, the cost model was done using Excel, so anyone can do it!!!

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4:00-4:45 p.m.

Spreadsheet Kung Fu or Real-time Analysis? An Enterprise System for Managing IT Finances
Michel Feaster, Vice President of Products
Apptio

Would you rather spend time updating a spreadsheet and chasing down cost data, or providing the CIO with real-time analysis to help drive IT Strategy? It’s time IT Finance had their own financial planning and analysis tools to provide real-time service costing, activity-based costing, collaborative service-based budgeting processes and a Bill of IT reporting system. Come see a demo on Apptio’s IT Financial Management solution.

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4:00-4:45 p.m.

Give the Business Units What They Want – Predictable IT Costs (Software Presentation)
Yisrael Dancziger, President and CEO
Digital Fuel Technology

Business Units are demanding more proof of value from IT investments as those investments become an ever increasing portion of an organization’s spend. It is no longer acceptable for IT to imply it’s too complicated to explain what they are doing and why. Please join Digital Fuel to learn the importance of an IT Cost Management solution:

  • • Business Unit Visibility and Predictability to IT Costs
  • • IT Forecasting and Re-forecasting
  • • IT Cost Optimization
  • • Billing and Chargeback Support
  • • IT Budgeting and Planning

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4:00-4:45 p.m.

HP Solution for IT Financial Management
Richard Hawes, Sr. Product Marketing Manager
HP Software & Solutions

For many organizations, IT expenses are not well understood and yet they often represent 2 to 12% of revenues, and make up a large portion of available capital spend. If you're looking for ways to reduce IT costs, manage the costs that remain in your IT budget better, and justify IT services and programs in the language of the business, then attend this session. This presentation will explore the data sources and tools that support an IT financial management (ITFM) solution, including asset, labor, and project data. You'll learn where to find this data and make it available from a system for better planning and ongoing management of IT costs. You'll come away with a good foundation for building an ITFM solution that helps you communicate with the business and helps the business contain costs.

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5:00-7:00 p.m.

Apptio Reception

Relax. Come join us for some food and a drink after a long day, and possibly pick up a prize to take home. Apptio is hosting a social networking reception; just a casual time to talk with your peers and unwind.

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Thursday, June 24

7:00-8:00 a.m.

Full Breakfast Buffet sponsored by

www.comsci.com

a leading provider in IT Cost Transparency/Financial Management Solutions

8:00-8:45 a.m.

Management … Leadership … Influence. It’s All Up to You
James Baxley, Vice President, IT Finance
First Citizens Bank

Singer John Mayer is "Waiting on the World to Change.” Michael Jackson said to look at the "Man in the Mirror.” Bobby McFarrin: "Don’t worry – be happy.” When it comes to leadership – they are all right. And when it comes to opinions on management and leadership, there are at least as many voices. This session will explore the dynamics of management, leadership, and influence, using themes presented by a variety of popular sources: current events, historical stand-outs, and the ever-expanding list of books such as Good to Great, Topgrading, First Break All the Rules, Crucial Conversations, and others. Participants will be exposed to, and will interact with, several of the more interesting concepts using examples and experiences that they have had to shape the conversation.

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9:00-9:45 a.m.

Managing the "Business of IT” using Cost Management and Spend Management Techniques
Karuna Mukherjea, Director
SAP

In today’s economic environment CIOs and IT Finance Managers are responsible for explaining how IT creates business value in the organization. There is a growing trend of applying general management practices to IT – often referred to as "The Business of IT". Learn how you can use Cost Management and Spend Management techniques to better manage your IT costs and optimize your IT spend.

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10:00-10:45 a.m.

Practical Use of Targeted Benchmarking to Improve IT Organizational Performance
Robert Ryan, Principal
IBM

This session explains how to use benchmarking of your IT organization against three distinct comparison groups to improve service and lower costs in your IT organization. This is a practical, tactical session on how to maximize potential gains to the overall performance of your IT organization through a focused, limited scope approach to benchmarking that will achieve measurable results. The speaker will explain specific sources for benchmark data, what elements of source data fit to IT organizations of varying size, scope and mission, and how to turn this benchmark data into practical outcomes embedded in your IT operations.

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11:00-11:45 p.m.

IT Portfolio & Project Management – Optimizing Resources Through Tools, Processes and Business Practices
Joseph Pucciarelli, Program Director
IDC

As global markets begin their modest recovery, businesses must be able to effectively prioritize highly constrained resources. Organizations seeking process, services, and product automation capabilities for IT Project Portfolio Management (ITPPM) come to their decision making with varying levels of maturity and differing pain points and challenges. In this presentation, we will provide an overview of newly published research on ITPPM products, strategies, and services including an evaluation of on-premise ITPPM solutions and those considering Software-as-a-Service/on demand alternatives. Key topics include:

  • • Market Overview – IT capital investment practices, financial management and sourcing strategies
  • • Product Selection – an overview of IDC’s MarketScape research and methodologies for evaluating and selecting ITPPM software tools
  • • Business Value – case study reviews of organizations who have successfully applied PPM tools, and

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12:00-12:50 p.m.

Buffet Lunch - Not available to family/guests


1:00-1:45 p.m.

Transforming IT from a Cost Center to a Service Center
Lisa Stalter, Director, IT Planning and Governance
Cox Enterprises, Inc.

Historically, IT has been seen as just another department and from a financial perspective has been managed that way. This session is a case study of how one IT department is transforming IT from a cost center to a service provider. One of the greatest challenges is breaking through the traditional accounting constraints that the rest of the company is operated by. This session will review:

  • • The difference in how traditional departments vs. IT departments operate
  • • Challenges with the current financial tools that IT is sometimes constrained by
  • • Processes and tools that are needed to efficiently operate IT
  • • How to bring the Finance Department along with you in the transformation

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2:00-2:45 p.m.

Service Management to the Clouds and Beyond!
Robert Stroud, Vice President of Service Management Strategy
CA, Inc.

There is no hiding from the fact your business is totally dependent on IT and the current economic environment has made this more obvious than ever. As IT professionals it is not enough to align with the business. We must integrate with the business, understanding, almost predicting demand and then magically balancing the scarce resources we have to ensure that we deliver to correct levels of service at the right time while balancing the emerging technological advances in virtualization, SaaS and Cloud computing, the proliferation of network connected devices, and the ever increasing rate of IT enabled business change. These challenges mandate that you effectively manage your service strategy, design, development and delivery. The speaker, who services on the International Executive Board of the itSMF International and is an International Vice President at ISACA, will discuss the use of Service Management disciplines in a cloud driven enterprise.

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3:00-3:45 p.m.

Optimized Software Asset Management Reduces Software Procurement Costs by 15-30%
John Emmitt, Director of Marketing
ManageSoft

An optimized Software Asset Management (SAM) program enables organizations to reduce software license and maintenance costs by up to 30% per year or more. Savings accrue from deferred purchases of new licenses and reductions in on-going maintenance payments. Optimized SAM involves software usage tracking, reharvesting of unused licenses, and application of product use rights. Automated SAM solutions allow organizations to collect and analyze a large set of data, including inventory, purchase orders, and license agreements, to understand their license position and reduce costs.

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4:00-4:45 p.m.

Accurately Measure the Impact of IT Costs on Profitability Using IT Cost Transparency and Chargeback Solution from ComSci Product Demonstration
Michael Siniscalchi, Vice President
ComSci, LLC

ComSci’s IT Cost Transparency and Chargeback solution is a "game-changing” approach that is enabling companies to reduce costs and become more effective in their decision making. ComSci automatically integrates usage data from internal and external sources to create a single accurate, timely bill covering all technology services. With ComSci, business-unit executives finally have insight into their consumption and utilization of ALL IT products and services. This changes the conversation from "Why are my workstations so expensive?” to "What technology do we need over the next 12 to 24 months to maintain our competitive edge?”

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4:00-4:45 p.m.

Nicus Software Demonstration: Moving IT Financial Management Processes Beyond Spreadsheets
Robert Mischianti, Vice President
Nicus Software

M-PWR enables customers to transition from spreadsheet-based IT ?nancial management tasks to a process-centric application that delivers scalability, detail audit tracking, web-based reporting and much more...De?ne and validate your own processes, integrate all of your data elements in one place, satisfy stringent audit requirements, and automate to save time.

5:00-7:00 p.m.

Digital Fuel Technology Reception

Digital Fuel invites you to join us for some delicious food, refreshing drinks, and informal conversations in a relaxing atmosphere. This will be an enjoyable opportunity for you to network with other conference attendees and (if you feel so inclined) learn about Digital Fuel's leading Service Management Solution.

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Friday, June 25

7:00-8:00 a.m.

Full Breakfast Buffet by

www.nicus.com

Nicus Software, a leader in IT Financial Management solutions

8:00-8:45 a.m.

Proven Techniques for Reducing IT Costs
Linus Lundberg, CEO
SatoriTech

As IT organizations move away from a single application/single server environment in favor of shared IT resources, the methods for resource planning and budgeting must adapt to support a highly complex and dynamic IT environment. In this session, you’ll learn proven techniques for financial resource allocation and budgeting that will help you determine the most cost effective method for implementing data center transformation projects, including data center consolidation, virtualization, and internal cloud computing.

  • • Understand IT Costs and Impacts on Business Objectives: moving IT from a black box that generates significant costs to more transparent accounting that shows exactly how a business unit consumes IT resources
  • • Learn How to Accurately Measure and Baseline Your Existing Environment: aligning physical and virtual IT resources with consolidated financial analysis
  • • Uncover Techniques that Leverage Existing IT Investments: including how to recapture existing capacity to reduce IT costs
  • • Understand How to Fully Account for the Hidden Costs: accurately measuring and allocating both capital and ongoing operational costs
  • • Learn How Other Organizations Have Automated the IT Financial Process

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9:00-9:45 a.m.

Viewing Cloud Computing from Financial Management's Perspective
Kenneth Oestreich, Vice President
Egenera, Inc.

Cloud computing is the "hot" hyped topic today in IT. Yet under the covers, it is actually an operations model and not a technology. Therefore financial managers need to grasp the operations and cost-accounting changes that are associated with using cloud computing alternatives. This presentation gives a brief non-technical overview of what cloud computing is (and isn't) and where it stands as an alternative to traditional IT. Finally we'll cover why cloud computing can be attractive to technologists as well as to financial management, and its impact on IT capital vs. operating expenses.

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10:00-10:45 a.m.

Planning Your Next-generation Data Center while "Making the CFO Happy!”
Scott Fogle, President
Advocate Networks, LLC

Today’s economic conditions are forcing most CIOs and CFOs to take a hard look at the capital and expense associated with owning and operating a private data center. As the demands on IT increase to support growing processing and storage needs, and to meet new compliance and regulatory requirements, pressure is building on IT executives to do more with less in the data center environment. For example, data storage requirements for many healthcare systems increased by over 600% per year. This session will address this topic and potential solutions in today’s rapidly changing market. Using relevant examples from his practice of data center consulting, the speaker will provide a roadmap for you and options to consider as this challenge is faced by the enterprise.

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Calendar

6/26/2017 » 6/30/2017
2017 Financial World of Information Technology, Austin, TX

8/7/2017 » 8/11/2017
2017 World of IT Financial Management, New Orleans, LA

Sponsors & Exhibitors: